Tribe Swirl: Fiery Sriracha Review

You're getting verrrrrry sleeeeepppyyy

Tub size: 16 oz
Price: $6.99
Dippers: Corn tortilla chips, carrots, finger

Tribe's new series of "Swirl" hummi is unmistakable in the grocery aisle. Looking at the tub from above was like looking into a time warp of swirled flavor. I felt like the hummus was trying to seduce me. If someone had stood there and started spinning it, I may have fallen into that creamy beige dream world and never returned.

When I came back to reality, standing there staring at the orange swirl of "Sriracha"(sorry, but Sriracha is not orange), I grabbed it, deciding in an instant to embrace the gimmick and try it out for myself.

Immediately after cracking off the top of the tub I felt a shiver in my nipples that sent my mind racing back to the days of old. The days when Gogurt, Teddy Graham's, Gushers, and Lunchables occupied the lunch box of every kid in America. That fake, processed feeling that so many companies try to avoid was renewed while taking in the sight before me. Getting past the feeling that this was probably the dumbest hummus I'd ever laid eyes on, I went in with an aggressive chip-to-dip jab, making sure to scoop both hummus and fiery Sriracha.

It doesn't even look like the bottle of Sriracha... 

Wow, not bad. Not bad at all. While it's nothing close to "fiery," it packs enough punch to keep things interesting. As for texture, it's neither too thick nor too thin, sort of like bean dip. But not like a fancy bean dip at a restaurant. More like that really shitty (but amazing) bean dip that sits right in front of the Frito's in the chip aisle. The kind you only buy when you got a little too high and had to make a trip to Safeway because it's the only thing open on a Wednesday night at 2:00 am, that kind of bean dip...

Eating from the swirl was like a mini game. Trying to maintain a good ratio of Sriracha to hummus is an art in itself. There are actually deeper pockets of swirl the further down you go. Sometime's it can be difficult to circhumnavigate, but it adds to the fun. Overall I give the Tribe Swirl: Fiery Sriracha hummus a 3.8 out of 5 chickpeas. Once you get past its kitschy look, you really start to enjoy its deeper humplexities.